No matter how amazing you are, if your logo appears blurry (pixelated) in print or on screen, then you instantly appear small, amateur and unprofessional. It doesn't mean instant death, but it does make an impression, and it's not a good one. In fact, anything blurry is a no-no, so fix it asap!
Why is your logo blurry?
You may already have a good version of your logo, but you are simply using the wrong one, so let's start there. Your logo is blurry because it's low resolution (low dpi - dots per square inch), so replace it with a high resolution version (high dpi). Usually file size correlates to quality, so a larger file size will be higher resolution, higher dpi and better quality, and a smaller file size will be poorer quality. To avoid blurry graphics, make sure you are using larger/largest sized files, especially for print. Poorer quality isn't as noticeable on a screen.
What file type should you use?
A basic understanding of the most common file types for logos should help too, to ensure you are using the right one in the right place. DAOSbiz provides .png, .jpg, .eps, .pdf, and .wmf with every logo we design/fix so you have everything you will ever need. The first four are most common, but we will briefly explain all five below:
".png" is very often misused for printing - it is intended for use on the web or anything that will be viewed on a screen - it's not ideal for printing because it may appear blurry.
".jpg" is intended for photos, but since it can be correctly used for print or screen viewing, definitely pay attention to the file size here - large-file .jpg's are for print, small-file .jpg's are for screen viewing. Small-file .jpg's may appear blurry in print.
".eps" is the best file to have, but often the most misunderstood and ignored because you need design software to open it. Most people can't open it, so they don't use it. It is the best because it is "vector" artwork which can be resized to literally any size, yet it will always be perfectly sharp - it's never blurry. And it is easily editable - for example if you need some lettering to be white instead of black for a particular application, no problem. This can be used as a starting point for web/screen graphics as well. Even if you can't open it, this is the file to send/use for any design/print/promo item artwork.
".pdf" is intended for transferring whole documents and completed artwork, but it works well with logo graphics too. Like .jpg, .pdf can be saved for web or print, so make sure you are using the right one - file size is a good indicator.
".wmf" is the oddball here, and rarely included with logo files, but DAOSbiz provides it because it is a vector graphic (like .eps) but doesn't need fancy software to open (you can open it with Microsoft products). So it is good to have as a last resort.
If you every have any questions about file types, let us know.
How do you fix a blurry logo?
There's no way to magically convert a blurry logo to a crisp logo, it needs to be created that way in the first place. If you don't have high quality logo files, be sure to request them from your designer or obtain them from your company's marketing department/service. You should always have access to at least those first four file types described above.
If that doesn't work, DAOSbiz can fix your logo for you. If you need to change your logo or create a new logo, we can help with that too. And rest assured, you will always get all the right files from us! If you ever can't find your logo files from DAOSbiz, just shoot us an email and we will resend them. Easy-peasy.